It all started with Sante Tombolini, a young private narrowly escaping death in one of the worsts defeats of the Italian Army in 1917 at Caporetto.
Back to Ancona from the frontline, Sante meets Nemorina Staffolani - owner of pilgrims’ hotels in Loreto.
The couple marries in 1921 and establishes a successful business selling spices and producing liqueurs and spirits not far from the port of Ancona.
The family business thrived for two decades before growth was abruptly interrupted by the bombing of Ancona on November,1 1943. That same night, Sante entrusted the family goods and recipes to his son Giovanni, who brought them to safety in Loreto, his mother's town.
In early 1944, Sante, witnessing the success of still and sparkling wines from the nearby Castelli di Jesi, buys his first vineyards in San Paolo di Jesi.
From the new headquarters in Loreto, with his brother Paolo by his side, Giovanni Tombolini transforms his father's business in the wake of the 1950s and 1960s Italian economic miracle.